{"id":3984,"date":"2017-06-15T11:46:40","date_gmt":"2017-06-15T16:46:40","guid":{"rendered":"https:\/\/archangeladvancement.com\/?page_id=3984"},"modified":"2020-12-20T13:28:34","modified_gmt":"2020-12-20T17:28:34","slug":"advancement-articles-authored","status":"publish","type":"page","link":"https:\/\/archangeladvancement.com\/?page_id=3984","title":{"rendered":"Advancement Articles Authored"},"content":{"rendered":"

Self-authored publications pertinent to the purpose of SchoolAdvancement are listed below with the most recent addition first, and listed alphabetically in the dropdown navigation from the main site.\u00a0 You’ll note that some of these articles are a number of years old; yet, they’re extremely pertinent to today’s discussions regarding how to build a firm financial foundation for your school.\u00a0 If you discover a link that’s non-functional, please send it to admin@schooladvancement.com<\/a>, and thanks!<\/p>\n

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The Experience<\/a><\/strong> – It’s all about the<\/strong><\/em> experience…not just experience.<\/p>\n

The Marketing Origin (or, Pieces of a DREAM)<\/a><\/strong> – How are elements of the DREAM (Development\/Retention\/Enrollment\/Asset Management\/Marketing) framework related to one another?\u00a0 In truth, every aspect impacts every aspect.\u00a0 In terms of the process that’s created, however, two images are offered.\u00a0 Math majors will like this one.<\/p>\n

Marketing IS Education<\/a><\/strong> – Think you can’t “do” marketing?\u00a0 After all, isn’t that a business major?\u00a0 And you were an education major, right?\u00a0 Think of it this way – the business major focuses on how marketing affects business (market share, branding, positioning, etc.).\u00a0 While that’s important, an educator has the background to realize HOW and WHY marketing works. As long as you can write a lesson plan, you can write a marketing plan.<\/p>\n

You’re Doing it Backwards (and That’s a GOOD Thing)<\/a><\/strong> – What’s the best way to teach a child?\u00a0 Inductively?\u00a0 Deductively?\u00a0 What’s the best way to teach an adult?\u00a0 If you’re going to design curriculum to achieve a desired outcome, do you start at the beginning?\u00a0 Is it, like the song from “The Sound of Music” says, a “very good place to start?”\u00a0 Or, do we start, as Steven R. Covey say, with “The end in mind,” and work backwards?<\/p>\n

We’re On a Mission From God<\/a><\/strong> – Too many people think development and fundraising are synonymous.\u00a0 Raising money is actually the last step of a process that begins with marketing, and allows the advancement cycle to continue.\u00a0 While raising necessary funds are important, an openness toward community involvement and cooperation, a clear and compelling vision, and a keen awareness of mission is needed for development efforts to succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Self-authored publications pertinent to the purpose of SchoolAdvancement are listed below with the most recent addition first, and listed alphabetically […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3984","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P2ggCS-12g","_links":{"self":[{"href":"https:\/\/archangeladvancement.com\/index.php?rest_route=\/wp\/v2\/pages\/3984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archangeladvancement.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/archangeladvancement.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/archangeladvancement.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/archangeladvancement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3984"}],"version-history":[{"count":3,"href":"https:\/\/archangeladvancement.com\/index.php?rest_route=\/wp\/v2\/pages\/3984\/revisions"}],"predecessor-version":[{"id":3987,"href":"https:\/\/archangeladvancement.com\/index.php?rest_route=\/wp\/v2\/pages\/3984\/revisions\/3987"}],"wp:attachment":[{"href":"https:\/\/archangeladvancement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}