Even though the real song title is \u201cWhat Are You Doing New Year\u2019s Eve?\u201d perhaps it\u2019s time to take a look at your Christmas worship tradition.<\/p>\n
If you\u2019re a Principal, Administrator, Advancement Director or Development Director at a Catholic school, and you don\u2019t attend Christmas Mass at the parish where your school is located, maybe it\u2019s time to do that. If you do attend Mass there, maybe it\u2019s time to attend ALL the Masses there this Christmas.<\/p>\n
There are many Christian communities that have celebrations before Christmas day so that Christmas can be spent with family and friends, or your Christian school may be supported by many Christian churches.\u00a0 If so, then this may be the year for you and your staff to celebrate Christmas with the churches and communities that support your school.<\/p>\n
Right now, you may be saying, \u201cHey, give me a break!\u00a0 It\u2019s Christmas! We want to spend this time with family and friends!\u201d\u00a0 And we SO much to do!\u00a0 Christmas programs, baking cookies, shopping, wrapping presents, and making travel plans!<\/p>\n
While that\u2019s understandable, remember that Christmas Masses are the most attended Masses of the year. If the \u201cFour P\u2019s of Marketing\u201d (Product, Price, Placement and Promotion) dictate you have a quality product at a value-oriented price that you need to promote, then what better Placement is there than the largest audience your church or parish provides at any point in the year?<\/p>\n
To miss this is to miss the boat \u2013 big time.<\/p>\n
If your school serves many parishes or churches, use your parents. Ask them to distribute brochures about your school to those parents with children as they\u2019re being dismissed from Mass with an invitation to come and visit. One person usually isn\u2019t enough \u2013 you\u2019ll need to cover all exits, and some exits might need more than one person.\u00a0 For Christian schools, go and do likewise for those churches that send students to your school.<\/p>\n
Wait – let me guess your reaction: \u201cOh, no one\u2019s going to want to do that!\u201d\u00a0 Remember, those that do what others won\u2019t are the usually the companies that stand out from the rest of the crowd. Those that do what everyone else does just follow the pack, and if their school is declining in enrollment, chances are that yours is too.<\/p>\n
While we need to prepare our hearts during Advent for the coming of Christ into our lives, you also have to prepare parents of young children to start thinking about where their children will be educated, and what kind of environment they believe is best for their children. Christmas celebrations are a great time to kick off the planned process of changing parents minds, preparing the way they’ll be taking.<\/p>\n
And isn’t Advent all about preparing the way…<\/p>\n
\u00a9 Michael V. Ziemski, SchoolAdvancement, 2009-2024 (Original Publication Date: 20091213)<\/p>\n","protected":false},"excerpt":{"rendered":"
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