{"id":2849,"date":"2025-12-08T15:00:36","date_gmt":"2025-12-08T20:00:36","guid":{"rendered":"https:\/\/archangeladvancement.com\/?p=2849"},"modified":"2025-12-09T10:45:29","modified_gmt":"2025-12-09T15:45:29","slug":"writing-for-email","status":"publish","type":"post","link":"https:\/\/archangeladvancement.com\/?p=2849","title":{"rendered":"Writing For Email"},"content":{"rendered":"

A number years ago, I subscribed to a service now called Outstand (http:\/\/www.outstand.com)\u00a0 to keep in better contact with my client schools and a number of other constituent groups.\u00a0 If you’re using a service for your email marketing and communication, you should choose one that allows you to create targeted eCommunications to your varied constituent groups, rather than creating and sending just one email to your entire list.\u00a0 One of the great features of these services, like Constant Contact, Mailchimp, or, my current favorite, Kit, is their resources to help become a more effective consultative coach and content creator as well as an effective sales consultant.\u00a0 <\/span><\/p>\n

Now before you say to yourself, “What does being a sales person have to do with me?” (Oops, too late, you’ve already said it – or, at least, thought it),\u00a0let me\u00a0tell you that being skilled in the ways of sales has EVERYTHING to do with your\u00a0enrollment efforts to grow your school.\u00a0 Of course<\/em> you think your school is the best place for children to be.\u00a0 Similarly, of course, I think that FACTS is the best tuition management company out there, which is why I’ve worked for the company for nearly 18 years.<\/span><\/p>\n

So why don’t all schools use\u00a0FACTS for their tuition management?\u00a0 Probably because of the same reasons more parents don’t enroll their children in your school:\u00a0 “We’re happy with how things are right now;” “I\u00a0don’t want to change;” or “If anything changes, I’ll let you know.”\u00a0 Just as your school is an agent of change, shaping and forming the minds of your students, the sales process is also an exercise in change management, but changing the mindsets of your school’s constituent groups.<\/span><\/p>\n

If Marketing is Education (and it is), then Enrollment is Sales – and your school’s Development efforts are sales processes too!\u00a0 Both Enrollment and Development are the long-term goals school administrators need to grasp and begin doing now since the fruit of those efforts will only be seen 3 to 5 years down the road.\u00a0 Put plans involving these two elements off for another year, then you’re looking 4 to 6 years down the road from today to see results.<\/span><\/p>\n

Don’t have enough time? Too much on your plate for that second year?\u00a0 That means seeing results 5 to 7 years down the road from where you first thought about it, and the majority of the kids in your school will. by that time, no longer be in your school!<\/span><\/p>\n

If you’ve been a visitor to SchoolAdvancement.com, you’ll know that Marketing is a “medium-term process” that drives the “long-term processes” of Enrollment and Development, and involves sharing emotionally engaging positive stories and successes about your school with parents of prospective students, as well as potential and current donors.\u00a0 Email is just one way that we can reach all those constituent groups mentioned in last week’s Marketing Matters article (alumni, businesses, community members, donors, parents of current students, parents of prospective students and friends of your school).<\/span><\/p>\n

In this season of preparation, here are some ways you can be preparing better email communication for these constituents.\u00a0 With the advent of AI today, you may think that it can create new content for you.\u00a0 However, AI doesn’t come up with new ideas – it analyzes and then synthesizes information that’s currently available, and forms it into knowledge – but it doesn’t transform knowledge into ideas.<\/span><\/p>\n

That’s the work of the human mind.<\/p>\n

\u0394 When creating content:<\/strong><\/span><\/p>\n