Size<\/strong> – It’s important to use photos with file sizes that are large enough to be clear, yet small enough to load quickly.\u00a0 Everyone that has used the Internet since its inception can remember the time when boxes with a red “x” would appear where a picture was supposed to be.\u00a0\u00a0 Text could load quickly (which was why most initial Web sites were text-rich), but it took photo data a while to travel in bits across the Internet and then be reassembled appropriately.\u00a0 If one “bit” lost its way along the information superhighway, the image could not be displayed, resulting in that red x in a box.<\/p>\nToday, knowing which file types (like .gif, .jpg and .png files) to use can help, but photo sizes can be huge, since the larger the dimensions of the photo, the more it can be increased in physical size and still retain its clarity.\u00a0 These photos are great for printing as well as for printed enlargements (such as an 8×10, or an 11×15), but, while outstandingly clear, may take a significant amount of time (such as 5 seconds or more) to load in a Web viewer’s browser.\u00a0 Conversely, small file-sized photos will load quickly, but will look “pixellated” if they’re increased in size to fill a particular need by a Web site program that has certain specifications for photos to display properly.<\/p>\n
Is 5 seconds a “long time?”\u00a0 Absolutely!\u00a0 You may still log on to photo-rich sites and notice that until all the pictures and ads load, the screen bounces around…which is incredibly annoying.\u00a0 If you log on to a Web page, your expectation is that “all of it” will be there once your browser opens the page, which is why browsers today store a site’s information in a “cookie” that’s placed on your device.\u00a0 When you visit the Web page again, the browser pulls the site from the cookie, rather than the server, then looks for any updated information to display.\u00a0 However, there are some browsers, that will display what it “thinks” should be displayed in order to improve the technical experience…to the detriment of what the Web designer had intended.\u00a0 This is why sites can look different if viewed in different browsers.\u00a0 For example, just 5 years ago, SchooAdvancement.com looked “correct” if I viewed it in any browser…except Chrome.\u00a0 At the time, Chrome chose the fastest loading font (Times New Roman) over-riding the designed font without serifs.\u00a0 Could it be corrected?\u00a0 Sure!\u00a0 Clear all cookies and history!\u00a0 But then, anything else I’ve wanted to save was gone too.\u00a0 Clearing cookies does the same thing today, but since Chrome has been updated numerous times in the past 5 years, it pulls the correct font.<\/p>\n
If it takes longer than 5 seconds for something to load today, the usual comment heard is, “The Internet must be slow today.”\u00a0\u00a0 It’s never considered that a new photo, design change or security update was just inserted into the school Web site’s, and the size of the information added wasn’t optimized.<\/p>\n
\u00a9 Michael V. Ziemski, SchoolAdvancement, 2011-2026 (Original Publication Date: 20110124)<\/p>\n
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<\/a>Looking at this picture, does it convey the message that your school is a vibrant place where parents want to enroll their child for the next 9 years or so, or does it look like the school is closed, and, perhaps, for sale?<\/p>\n