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It’s Less Expensive To Reinforce a Brand Than To Create a New One – Especially Since You Don’t Create Your Brand Anymore

May 30, 2026May 28, 2026 MVZ

This week’s article rounds out another group of five of the ARMED elements (Asset Management, Retention, Marketing, Enrollment and Development) […]

Advancement

Ask – Even In Difficult Times – And Feel Good About It!

May 23, 2026May 22, 2026 MVZ

This week’s emphasis is on the “D” for Development as we go through another round of ARMED aspects of Advancement. […]

Advancement

Retain Families By Assigning Them a Mentor Family

May 16, 2026May 15, 2026 MVZ

Leaders of faith-based schools know the drill all too well: parents show interest in your school, pay their non-refundable registration […]

Advancement

Keep Score. Then Analyze It.

May 9, 2026May 8, 2026 MVZ

In his book, “The Eighth Habit,” author Stephen R. Covey (1932-2012) makes a profound statement: “People play differently when they’re […]

Advancement

Pay It Forward

May 2, 2026May 2, 2026 MVZ

Let’s start another round of the five items that comprise Advancement so you can continue to work on each a […]

Advancement

The Connectedness of Advancement and the Resultant Vortex

April 25, 2026April 24, 2026 MVZ

Sounds like the title of a Dave Matthews Band album, doesn’t it?  (The Resultant Vortex would be a great name […]

Advancement

If I Had a Million Dollars (If I Had a Million Dollars)

April 18, 2026April 17, 2026 MVZ

Remember that song from the group who called themselves Barenaked Ladies? Every time I hear someone mention “a million dollars,” […]

Advancement

Your School is a Community – NOT a Group of Individuals, and NOT a Family

April 11, 2026April 9, 2026 MVZ

The decision to enroll a child in your school is an emotional one.  Logically, school administrators know it is the […]

Advancement

Lord, Give Me a Sign

April 4, 2026April 3, 2026 MVZ

If you’ve been a frequent visitor to this Web site, you know that each week’s Advancementality article focuses on one […]

Advancement

Unintended Consequences of a Need-Based Aid/Cost-Based Tuition Model

March 28, 2026March 27, 2026 MVZ

While last week’s entry was aimed at Asset Management (one of the five aspects of Advancement), this one deals with […]

Advancement

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  • Catholic Schools: “Foundational” to the Parish – Part 1
  • Teach Your Parents Well
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  • It’s Less Expensive To Reinforce a Brand Than To Create a New One – Especially Since You Don’t Create Your Brand Anymore
  • The Five Dangers of Being a Development Director

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