Many schools group Enrollment and Retention into a single category, and may have a committee that focuses on Enrollment.  It’s important to delineate the two processes since the strategies associated with Enrollment, that is, enrolling more children in your school, are different from those associated with Retention, which focus on keeping parents engaged with your school.

Articles will be published beginning the last week of July 2026, and continue to be published on the 4th Friday of the month.

You can also check out my book on Retention by visiting this link.  One school leader obtained a copy, and grew the enrollment at his elementary from 250 to over 400 students.  He’s now principal at a high school serving students in grades 9-12, growing it to over 550 students.