Remember the song from Crosby, Stills, Nash and Young, “Teach Your Children Well”? If you don’t, I’m sure someone in […]

How do you talk about your school?  Pick “A” or “B,” and pay particular attention to how the word “only” […]

It is one of marketing’s cardinal rules… It’s what captures the attention of readers… It’s what all advertising slogans aspire […]

About 20 years ago, Katya Andresen, currently the Chief Digital and Analytics Officer for The Cigna Group, published a book […]

A number of years ago, I became aware of a tradition at a school in the Archdiocese of Chicago. It […]

Fifteen years ago, an article like this was posted called “Now You Need a Mobile Web Site.”  At that time, […]

When this regulation first came out back in 2009, those that began to use email as a form of mass […]

…other people will!! For the first part of my life, I had a very difficult time talking about myself. When […]

This week’s Marketing Matter touches on ideas presented in my book, “Marketing: A 12-Step Plan to Increase Inquiries to Your […]

The inspiration for these Marketing Matters comes from an article that was available several years ago at NewMediaCampaigns.com titled “10 […]