Marketing to Multiple Audiences
About 20 years ago, Katya Andresen, currently the Chief Digital and Analytics Officer for The Cigna Group, published a book […]
The ABCDE’s of Marketing
A number of years ago, I became aware of a tradition at a school in the Archdiocese of Chicago. It […]
Now Your School Needs a Responsive Web Site AND an App!
Fifteen years ago, an article like this was posted called “Now You Need a Mobile Web Site.” At that time, […]
Do Not Contact: What the CAN-SPAM Act Means
When this regulation first came out back in 2009, those that began to use email as a form of mass […]
If You Don’t Talk About Yourself…
…other people will!! For the first part of my life, I had a very difficult time talking about myself. When […]
The Five Rules of Marketing
This week’s Marketing Matter touches on ideas presented in my book, “Marketing: A 12-Step Plan to Increase Inquiries to Your […]
10 Ways to Market Your School Online – #9 and #10
The inspiration for these Marketing Matters comes from an article that was available several years ago at NewMediaCampaigns.com titled “10 […]
10 Ways to Market Your School Online – #7 and #8
The inspiration for these Marketing Matters comes from an article that was available several years ago at NewMediaCampaigns.com titled “10 […]
10 Ways to Market Your School Online – #5 and #6
The inspiration for these Marketing Matters comes from an article that was available several years ago at NewMediaCampaigns.com titled “10 […]
10 Ways to Market Your School Online – #3 and #4
The inspiration for these Marketing Matters comes from an article that was available several years ago at NewMediaCampaigns.com titled “10 […]